A research-backed partnership strategy to connect South Florida's premier outdoor adventure with Miami's leading science institution — driving mutual revenue through cross-promotion, joint programs, and shared audiences.
Frost Science provides the intellectual and scientific framework of the Everglades ecosystem. EHP delivers the physical, visceral encounter. Together, they offer visitors the complete South Florida nature experience — and unlock significant cross-promotional revenue.
Each opportunity addresses a specific market gap, leverages existing infrastructure to minimize implementation friction, and creates measurable revenue for both organizations.
A seamless digital cross-sell where ticket buyers for one attraction are immediately offered a discounted ticket to the other during the checkout process. EHP already uses FareHarbor, which has a native "Cross-Sell Combos" feature — meaning this can be deployed with zero new technology. The "Everglades Explorer Pass" combo ticket would be priced at ~$65 adult / ~$49 youth vs. full retail of $71.94 / $54.94 — a ~10% discount that incentivizes bundling while preserving revenue per visitor.
A bundled, full-day shore excursion targeting cruise passengers at PortMiami and Port Everglades. Morning admission to Frost Science (1.5 miles from PortMiami), private transportation to EHP, afternoon airboat tour, and final drop-off at MIA or FLL airports. Royal Caribbean already has a $1.2M relationship with Frost Science.
A formalized, two-part educational curriculum where school groups receive classroom instruction at Frost Science (hydrology and biodiversity) followed by an applied field study at EHP. Combined pricing of ~$30–35 per student all-in (vs. ~$40+ standalone) with per-student revenue split. Frost Science has a proven track record of securing federal grants — including a recent $600K+ NOAA award — and maintains relationships with 37 partner schools and the Miami-Dade STEM Designation program.
A full-day corporate package utilizing Frost Science's 54,000 sq ft of meeting space (including the 600-person Ocean Gallery) for morning strategy sessions with catered breakfast by Constellation Culinary Group, followed by private afternoon airboat tours at EHP. Priced at $200–$350 per person (30-person minimum). Targets financial firms in Brickell, tech companies, and pharma/biotech firms with strong STEM affinity.
Leverage the Greater Miami Convention & Visitors Bureau's established marketing engine during Miami Attraction & Museum Months (April–May) to promote a specific cross-county bundle. The GMCVB recently partnered with South Dade's Fruit & Spice Park, establishing a precedent for regional inclusion beyond Miami-Dade.
EHP's primary acquisition gap is its absence from Go City / Explorer Pass platforms and limited distribution through Downtown Miami hotel concierge networks. Frost Science, located in Museum Park, is already embedded in the Downtown Miami visitor ecosystem. A joint distribution strategy bridges this gap — placing the "Everglades Explorer Pass" in front of 28 million annual Miami-Dade visitors through OTA platforms, hotel concierge desks, and the GMCVB's destination marketing materials.
A calendar of co-branded seasonal events that generate media coverage, social content, and ticket sales during periods when one or both venues experience lower traffic. Each event leverages the unique assets of both organizations to create experiences neither could offer alone.
A strategic three-phase rollout that delivers immediate revenue wins while building toward a comprehensive, long-term partnership ecosystem.
Track these Key Performance Indicators to ensure the partnership is driving tangible business value for both organizations.
Let's discuss how these partnership opportunities can drive revenue for both Everglades Holiday Park and Frost Museum of Science.